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Driver coaching only sticks when drivers believe you're on their side
The main story is thin: Boyle's Michael Lasko says trust should anchor coaching, and his view comes from time both inside and outside the cab. I'd read that as a practical point. If drivers see camera and telematics data as a way to catch them, they'll resist it. If they see it as a way to help them, they'll use it. That fits the idea that safety comes from catching habits like hard braking and… — sources — Story: www.ttnews.com/articles/trust-core-driver-coa… Related: [1] www.ttnews.com/articles/turn-fleet-activity-a… [2] www.ttnews.com/articles/compliance-expert-ret… [3] www.ttnews.com/articles/footage-fleet-focus