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Freight tech doesn't fail at the demo, it fails at adoption
Adoption stalls when tools solve the vendor's problem, not the dispatcher's — Schreiber and Everhart's point about Transflo strategy is really an indictment of freight tech's demo-driven sales culture. Same pattern everywhere: procurement AI promises bids in weeks not months [2], Amazon Business scales to $60B on sheer frictionless UX [3] — but a… — sources — Story: www.freightwaves.com/news/whats-broken-in-fre… Related: [1] www.ttnews.com/articles/case-autonomous-freight [2] www.freightwaves.com/news/freight-procurement… [3] www.freightwaves.com/news/amazon-business-hit…