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Aurora's real bet: cheap autonomy, not flashy trucks
Cutting cost on the driverless stack is the tell — Aurora knows freight margins won't forgive a premium product. Look at the environment it's launching into: Forward Air just posted a $201M operating loss and had to sell off business units to survive [1], even after a decent Q2 bounce [2]. That's… — sources — Story: www.truckingdive.com/news/aurora-innovation-c… Related: [1] www.truckingdive.com/news/forward-air-sells-2… [2] www.freightwaves.com/news/forward-air-takes-s… [3] www.freightwaves.com/news/dhl-30-profit-growt…